Moments in Wisdom – Tips of the week

We continue our look into the wealth of knowledge on our site.  This week we have tips of the week from from Matt Mrozinski, Kurt Austin and Les Rose.

June 27th 2011 –   “find the element that drives your story”

So often in news people interpret the term personalization as grabbing a stick mic and beating the streets for some random MOS/POS. All too often we find random SOTs in our stories from folks who are never b-rolled and sometimes don’t have a clue what the story is even about… but “we need sound” so we get it however we can because “we have to have sound”. So here is something somewhat off the wall when you think about it. A story about a record tuition hike where no official made themselves available for an interview. 3rd story of the day and we must turn. All we had is students and it’s summer. I’m not selling you this story like it is some epic masterpiece that deserves praise. It’s an average day turn and a common assignment at most stations. Notice the length we went to have a “character” and some “b-roll” of that character instead of random MOS and wallpapered campus shots. Hell this even has a graphic in it! Scott Rensberger once told me he asked his common question of “what are you going to do when I leave?” The man said, “I’m going to take a nap”.   Scott waited until the guy feel asleep to shoot b-roll of him. We are not going to be submitting this for awards but when the chips are down here is a “different” approach. Actually I’d love to hear your thoughts on it. Whether you like this or not the point is to find a storytelling element that drives your story visually.

January 17th 2011 – Kurt Austin “Winning With Small Victories”

Remember, most of the players for the Seattle Mariners have a batting average of 250 and below. In TV terms that would be 2 good stories out of every 10 produced. So look for the little victories every day. And remember how you got them.

1. Did you capture any memorable moments? Just one captured that makes you laugh, cry, think or pause is a victory!

2. One well lit interview

3. One nicely edited 3 shot sequence!

4. One whole story where you did not see the microphone!

5. You made your slot under intense deadline pressure. No Matter how that story looked!

6. Did you have fun? Did you meet someone interesting? Did you have a good lunch? All little victories!

When the stars all align, and a truly wonderful story falls in your lap, then you will be prepared to hit a home run.

November 20th 2012 – Les Rose  “You can’t hug your job”

My friend John Gross, a renowned NFL films photographer, told me this when my wife was pregnant with my first son. “Your family and friends deserve equal time and even better treatment. You will be a better storyteller and a better person if you have varied interests and relationships.” It’s really true.